Itchy skin can be caused simply by the skin being dry and flaky or by conditions such as eczema, psoriasis or urticara (hives), which can be triggered by allergic reactions or harsh chemicals. To avoid further skin damage, keep skin clean and cool. Most importantly try not to scratch other wise the skin can be further irritated, becoming more itchy and can possibly lead to infection. Opt for gentle products with ingredients such as Chamomile for reducing inflammation. Essential Care's Organic Repair Lotion can be helpful in relieving itchy skin. For a daily routine try Pai's sensitive skin range.