Fiona’s interest in organic skincare took off at university when she began to suffer from sensitive skin and psoriasis. During this time she also learnt about sustainability and wanted to create a business that embraces social and environmental factors at it's core, offering a better choice for consumers. This lead Fiona to research the skincare market in more detail. She found that many products claim to be natural or organic, but without clear and open certification from a well-known body, it is difficult to know what percentage of the product really is organic.
Unlike food, claims of organic skincare are unregulated. In some instances uncertified products claiming to be ‘organic’ have minimal organic content (less than 10%) and contain synthetic chemicals. It is often these chemicals and synthetic fragrances that cause skin sensitivity.
From this lack of clarity in the market and her passionate belief in
organic skincare, Fiona founded Saffron Organic in 2010. The company only stocks Soil Association certified organic skincare
, giving customers clarity and reassurance that all our products are at least 70% organic, if not 95% or more. The Soil Association also have strict controls on what is not allowed in skincare products, so you won’t find any nasty synthetic chemicals in our products!
Saffron Organic is passionate about truly organic skincare and is actively working to promote the Soil Association as a standard measure for organic skincare. We believe all skincare that claims to be organic should meet the Soil Association organic standards in order to give clarity to consumers and help reduce the impact of skincare products on the environment and our health. You can join in the debate and help support this campaign by following us on Facebook
, or via our blog